Privacy Policy


The following pages provide you with information about the collection of personal data when using our website. Personal data is all data that relates to you personally, for example, name, address, email address, user behavior. The privacy policy forms the basis for the processing of personal data together with the terms and conditions of use. We only process personal data for the purposes for which the data has been transferred.

1. Name and contact details of the data processor responsible, the data protection officer and the location of the server.

Responsible in accordance with Art. 4 para. 7 of the EU General Data Protection Regulation (GDPR) is

BERNINA International AG
Seestrasse 161
8266 Steckborn
Switzerland

Email: info@bernina.com
Tel.: +41 (0)52 762 11 11 (see Legal notice).

Our data protection officer Mr. Denkinger can be contacted via email at datenschutzbeauftragter@bernina.com or at the aforementioned postal address, addressed to "the Data Protection Officer".


In addition, you can also contact the market organization responsible for you with respect to data processing operations: info@bernina.co.uk

BERNINA will store personal data on servers in the EU.

2. Collection and storage of personal data; type and purpose of its use

When you access our website, information is automatically transferred to us via the browser on your device. When you visit our website, the following data – without any action on your part – will be collected and temporarily stored in a log file:

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Contents of the request (specific page)
  • Access status/HTTP status code
  • the amount of data transferred
  • the website from which the request was received
  • Browser used
  • Language and version of the browser software
  • Operating system and its interface

The specified data will be processed by us for the following purposes:

  • To ensure the smooth establishment of a connection to the website
  • To ensure convenient operation of our website
  • To evaluate the system security and stability
  • For determining the correct country site
  • Other administrative purposes

The legal basis for data processing is Art. 6 para. 1 clause 1 lit. f of the EU General Data Protection Regulation (GDPR). Our legitimate interest arises from the abovementioned purposes for data collection.

When you visit our website, we also use analytical services, social media bookmarks/plug-ins and website cookies. Further information on cookies and analytical services can be found under sections 4 and 5 of this privacy policy and information about social media bookmarks/plug-ins can be found under section 6. Sections 7 and 8 provide information about the integration of YouTube Videos and Google Maps.


3. Use of service providers, communication of data

BERNINA uses selected external service providers to deliver support and administrative functions for our website . These service providers may occasionally have access to your personal information. The service provider processes your data solely on behalf of and in accordance with the instructions of BERNINA and in compliance with this privacy policy and the applicable laws.


We currently use the following service providers:

Partner Address Services
CSS Comput-er-Systems-Support GmbH Landstraßer Hauptstraße 167, 1030 Vienna, Austria bernina.com implementation partner
internex GmbH Lagerstraße 15, 3950 Gmünd, Austria bernina.com hosting provider
colada ag Mühlenstrasse 26, 8200 Schaffhausen, Switzerland BERNINA Creative Center course management
Inpsyde GmbH Mutzer Heide 3, 51467 Bergisch Gladbach, Germany blog.bernina.com implementa-tion partner
Savvii B.V. Oranjesingel 76, 6511 NZ Nijmegen, the Netherlands blog.bernina.com hosting pro-vider
SAS WP MEDIA 47 rue Duquesne, 69006 Lyon, France Image compression
IgnitionOne Deutschland GmbH Leonrodstraße 52, 80636 Mu-nich, Germany User profiling for lead generation
BE-terna Business Solu-tion GmbH Nußdorfer Str. 4, 88662 Über-lingen, Germany CRM implementation partner
Microsoft Corporation One, Microsoft Way, Redmond, WA 98052, USA CRM + Cloud Services (Azure) system provider
Salesforce.com, Inc. One Market, Suite 300, San Francisco, CA 94105, USA Marketing solutions service provider
Parx Werk AG Badenerstrasse 125, 8004 Zurich, Switzerland SalesForce Marketing Cloud implementation partner
Episerver GmbH Wallstrasse 16, 10179 Berlin, Germany Newsletter Marketing Software system provider
Digital River GmbH Scheidtweilerstr. 4, 50933 Co-logne, Germany Sale of software products
SECONDRED Newmedia GmbH Peterstraße 5, 99084 Erfurt, Germany Marketing services
Hetzner Online GmbH Industriestr. 25, 91710 Gun-zenhausen, Germany mybernette.com and chal-lenge.bernina.com hosting pro-vider
Unbounce Marketing So-lutions Inc. Friedrichstrasse 68, 10117 Ber-lin, Germany System provider for campaign landing pages
medienwerkstatt ag Steinackerstrasse 8, 8583 Sulgen, Switzerland Handling of inspiration customer magazine
Datatrans AG Kreuzbühlstrasse 26, 8008 Zurich, Switzerland Payment services
webtuning AG Riedäckerstrasse 9, 8422 Pfungen, Switzerland System provider for product registration
Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA various marketing services

A transfer of your personal data to other third parties takes place only insofar as the transmission is explicitly stated in this privacy policy or that it happens for one of the following reasons :

  • You have given your explicit consent in accordance with Art. 6 para. 1 clause 1 lit. a of the GDPR.
  • In accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR, the disclosure is required in relation to the assertion, exercise or defense of legal claims, or for the delivery of our website and there is no reason to believe that you have an overriding legitimate interest in the non-disclosure of your information
  • In the event that the disclosure is a legal obligation in accordance with Art. 6 para. 1 clause 1 lit. c of the GDPR
  • The disclosure is permitted by law and is required to conclude a contractual relationship with you in accordance with article 6 para. 1 clause 1 lit. b of the GDPR

4. Cookies

BERNINA uses cookies on this website. Cookies are small pieces of text information, which are stored by your browser (e.g. Internet Explorer or Mozilla Firefox) on your computer's hard drive and which allow the flow of specific information to us. This does not mean, however, that we can immediately determine your identity.

On the one hand, the use of cookies serves to make using our offer more convenient for you. This is why we use so-called session cookies, to recognize that you have already visited individual pages of our website. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to enhance the user experience; these are stored for a specific length of time on your device. Should you revisit our site to make use of our services, it will automatically detect that you previously visited, what you entered, and which settings you selected so that you do not have to enter them again.

We also make use of cookies to capture statistical data on the use of our site and to evaluate it in order to optimize our offer to you (see sections 5 and 6 of this privacy policy). When visiting again, these cookies allow our website to automatically detect that you have previously visited us. These cookies are automatically deleted after each defined period of time.

The data processed through the cookies is necessary to protect our legitimate interests for the aforementioned purposes as well as those of third parties in accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR.

You can configure your browser settings according to your wishes and refuse, for example, to accept third-party cookies or all cookies. If you opt out of the use of cookies, your ability to use every function on this website to its fullest extent could be limited.

The legal basis for the use of cookies is Art. 6 para. 1 clause 1 lit. f of the GDPR.

5. Web analysis

a) Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). By using Google Analytics, we want to ensure a needs-based design and the continuous optimization of our website as well as statistically capturing the use of our website in order to optimize our offer for you. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.

Google Analytics uses "cookies", text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transmitted to and stored on a Google server in the USA. This website uses Google Analytics with the "_anonymizeIp()“ function. This means that IP addresses are processed in a shortened form so that it is not possible to relate them to a person. Insofar as a personal reference is included in the data collected about you, it is therefore immediately excluded and the personal data thus promptly deleted. Only in exceptional circumstances will your full IP address be transmitted to a Google server in the USA, and shortened there. In exceptional cases where personal data has been transferred to the USA, Google is subject to the EU-US Privacy Shield. https://www.privacyshield.gov/EU-US-Framework. Google has data centres throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.


Google will use this information on behalf of BERNINA to analyze your use of the website for BERNINA, to compile reports regarding website activity and to provide other services related to website and Internet usage (in particular functions for display advertising, such as remarketing, reports on Google Display Network impressions, DoubleClick Campaign manager integration and Google Analytics demographic and interest reports).

Under certain circumstances, Google may analyze your usage behavior over several end devices (PC, smartphone, tablet etc.) and evaluate it for BERNINA using so-called cross-device functions. For this, Google may link information generated by the respective end devices for the purpose of personalized advertising with other such data and with data from your Google Account, if you have a Google Account and your preferences are set to allow Google to link the browsing history to the Google Account and use information from the Google Account to personalize the advertising you receive.

You can prevent Google Analytics cookies from being stored on your computer by selecting the relevant settings in your browser. However, please note that, if you do this, you may not be able to utilize the full functionality of this website. You can also prevent Google from collecting and processing the data generated by the cookie about your use of the website (including your IP address) by downloading and installing the browser plug-in available from the following link: http://tools.google.com/dlpage/gaoptout.

As an alternative to the browser plug-in or in browsers on mobile devices, you can click the following link to set an opt-out cookie that will prevent Google Analytics data collection from this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will have to click this link again): Click here to set your opt-out cookie.

Third-party information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, Terms and conditions of use: http://www.google.com/analytics/terms/, Overview of data protection: https://support.google.com/analytics/answer/6004245, as well as the privacy policy: https://policies.google.com/privacy?hl=en.

b) DoubleClick by Google

This website makes further use of the Online Marketing Tool DoubleClick by Google, part of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). DoubleClick uses cookies to place ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are running in which browser and can therefore prevent them from being displayed multiple times. In addition, DoubleClick uses cookie IDs to capture so-called conversions, which are related to ad requests. This is the case if a user sees a DoubleClick ad and later visits the advertiser's website using the same browser, and then purchases something. According to Google, DoubleClick cookies contain no personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google servers. We have no control over the extent and continued use of the data collected through the use of this tool by Google and therefore inform you to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the respective part of our website or have clicked on an ad from us. If you are signed in to a Google service, Google can link the visit to your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will detect and store your IP address. In instances where personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Google has data centres throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.


You can prevent participation in this tracking method in different ways: a) by changing the settings on your browser software accordingly. By suppressing third party cookies in particular, you will not receive any ads from third-parties; (b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://adssettings.google.com/?hl=en. When you clear your cookies, you will clear this setting as well; (c) by disabling interest-based ads from providers who are part of the self-regulatory campaign "About Ads" by using the link http://www.aboutads.info/choices. This setting is deleted when you clear your cookies. (d) by permanently disabling them in your Firefox, Internet Explorer or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin. We should point out that in this case, you may not be able to use all the features of this offer in full.

The legal basis for the processing of your data is Art. 1, clause 1 lit. f of the GDPR. Further information about DoubleClick by Google can be found at https://www.doubleclickbygoogle.com/ and http://support.google.com/adsense/answer/2839090, as well as Google's general data protection policy: https://policies.google.com/privacy?hl=en. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

c) Google Tag Manager

BERNINA uses Google Tag Manager, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Using this service, website tags (tags are small code elements on the website that among other things, are used to measure traffic and visitor behaviors) can be managed via one interface. Google Tag Manager itself (which implements the individual tags) is a cookieless domain. Personal data is not collected through Google Tag Manager. Its sole purpose is to trigger other tags, which in turn may capture data. Google Tag Manager does not, however, have access to this data. If disabled at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

The information under section 5. a) with respect to Google as a third-party provider shall apply mutatis mutandis.

6. Use of Social Media Links and Plug-ins

On our website, we use links to our social media profiles on Facebook, Instagram, Twitter, Google+, Flickr as well as YouTube in order to raise the awareness of the profiles of BERNINA.

These services are only included as links to the relevant social networks. No data can be transferred to the providers of the social networks if you do not click on the respective links. After clicking on the embedded links, you will be redirected to the page of the respective provider. Only then will user information be transmitted to the respective provider.

Addresses of respective providers and the URLs for their data privacy notices:

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information about data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

b) Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA, further information on data collection: https://help.instagram.com/155833707900388.

c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter is subject to the EU-US-Privacy-Shield: https://www.privacyshield.gov/EU-US-Framework.

d) Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://policies.google.com/technologies/partner-sites?hl=en. Google is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

e) Flickr: Oath, Inc., Oath, Inc. 770 Broadway Fl 4 New York, NY 10003-9558, USA, further information on data collection: https://policies.oath.com/ie/en/oath/privacy/products/flickr/index.html.

f) YouTube LLC., 901 Cherry Ave., San Bruno, CA 94066, USA; https://policies.google.com/privacy?hl=en. Google, the parent company of YouTube, LLC, also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.



7. Integration of YouTube Videos

We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA ("YouTube"), in our online offer, which are stored on http://www.youtube.com and can be played directly from our website. The YouTube videos are integrated for the purpose of ensuring a comfortable user experience of the website. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.

The YouTube videos on our website are all embedded in "enhanced privacy mode", which means that no data about you as a user is transferred to YouTube if you are not playing videos. Only when you play a video, will the following data will be transmitted to YouTube. There is nothing we can do about this data transfer.

By playing a video, YouTube receives information showing that you have accessed the corresponding subpage of our website . In addition, log data in accordance with section 2. a) of this policy is transferred. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your profile on YouTube, you must log out before visiting our website. YouTube stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising and to inform users of other social networks about your activities on our website. You have the right to object to the creation of this user profile and you must contact YouTube to exercise this.

YouTube is an affiliated company of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For more information on the purpose and scope of the data collection and its processing by YouTube, please look at the Google Privacy Policy . You will also find further information about your rights and settings options pertaining to the protection of your privacy: https://policies.google.com/privacy?hl=en. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Google has data centers worldwide (outside of the EU and the USA, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.


8. Google Maps

On this website we use a service from Google Maps by Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA ("Google"). This allows us to show you interactive maps directly on the website and allows you to conveniently use the map feature. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.

By visiting the website, Google receives the information that you have accessed the corresponding sub-page of our website. In addition, the data specified under Section 2. a) of this declaration is transmitted to Google. This happens regardless of whether Google provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your Google profile, you must log out before visiting our website. Google stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising. You have the right to object to the creation of this user profile and you must contact Google to exercise this.
More information on the purpose and scope of the data collection and its processing by Google can be found in the Google data protection policy. You will also find further information about your rights and settings options pertaining to the protection of your privacy: https://policies.google.com/privacy?hl=en. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. https://www.privacyshield.gov/EU-US-Framework. Google has data centers throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.


9. Data security

We use the wide-spread TSL (Secure Socket Layer) technology as part of site visits, combined with the highest level of encryption supported by your browser. We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. However, BERNINA cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.

10. Your Rights

You have the right:

  • in accordance with Art. 15 of the GDPR, to request information about your personal data processed by us. In particular, you can request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned storage period, the right to modifications, deletion, limitation of processing or contradiction, the existence of the right to appeal, the origin of the data insofar as it was not collected from us, and the existence of automated decision-making, including profiling and, where appropriate, descriptive information about the details thereof
  • in accordance with Art. 16 of the GDPR to immediately request the correction of inaccurate or the completion of personal data stored by us
  • in accordance with Art. 17 of the GDPR to request the deletion of your personal data stored by us, insofar as the processing is not required for the exercise of the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal rights
  • in accordance with Art. 18 of the GDPR to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, yet you need this to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 of the GDPR
  • in accordance with Art. 20 of the GDPR, to receive your personal data, which you have provided to us, in a structured, common and machine-readable format or to request its transmission to another responsible person
  • in accordance with Art. 7 para. 3 of the GDPR, to revoke the consent granted to us at any time. The consequence is that we are no longer allowed to continue data processing, based on this consent, in the future

To exercise the aforementioned rights, please send an email to info@bernina.com or send us a message to the contact details given in the Legal notice.

Right of objection:

If we process your personal data to protect legitimate interests within the meaning of Art. 6 (1) sentence 1 lit. f GDPR, then in accordance with Art. 21 para. 1 GDPR, you have the right to object to this processing for reasons that arise from your particular situation. You can object to the processing of your data for direct marketing purposes at any time and without reason, in accordance with Art. 21 (2) GDPR. In order to exercise your right to object, it is sufficient to send us an informal notification, e.g. via email to info@bernina.com.

Right of appeal:

If you believe that the processing of personal data concerning you violates the General Data Protection Regulation, then in accordance with Art. 77 of the GDPR you have the right to complain to a supervisory authority for data protection.


11. Currency of and amendments to this privacy policy

This privacy policy is currently valid and was last updated on November 6th, 2018.

As a result of the further development of our website and offers, or due to amended statutory or regulatory requirements, it may be necessary to change this privacy policy. The respective current privacy policy can be consulted at any time on our website at https://www.bernina.com/privacy and can be printed out.

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