terms and conditions of use. We only process personal data for the purposes for which the data has been transferred.
1. Name and contact details of the data processor responsible, the data protection officer and the location of the server.
Responsible in accordance with Art. 4 para. 7 of the EU General Data Protection Regulation (GDPR) is
BERNINA International AG
Tel.: +41 (0)52 762 11 11 (see Legal notice).
Our data protection officer Mr. Denkinger can be contacted via email at firstname.lastname@example.org or at the aforementioned postal address, addressed to "the Data Protection Officer".
In addition, you can also contact the market organization responsible for you with respect to data processing operations: email@example.com
BERNINA will store personal data on servers in the EU.
2. Collection and storage of personal data; type and purpose of its use
When you access our website, information is automatically transferred to us via the browser on your device. When you visit our website, the following data – without any action on your part – will be collected and temporarily stored in a log file:
The specified data will be processed by us for the following purposes:
The legal basis for data processing is Art. 6 para. 1 clause 1 lit. f of the EU General Data Protection Regulation (GDPR). Our legitimate interest arises from the abovementioned purposes for data collection.
3. Use of service providers, communication of data
We currently use the following service providers:
|CSS Comput-er-Systems-Support GmbH||Landstraßer Hauptstraße 167, 1030 Vienna, Austria||bernina.com implementation partner|
|internex GmbH||Lagerstraße 15, 3950 Gmünd, Austria||bernina.com hosting provider|
|colada ag||Mühlenstrasse 26, 8200 Schaffhausen, Switzerland||BERNINA Creative Center course management|
|Inpsyde GmbH||Mutzer Heide 3, 51467 Bergisch Gladbach, Germany||blog.bernina.com implementa-tion partner|
|Savvii B.V.||Oranjesingel 76, 6511 NZ Nijmegen, the Netherlands||blog.bernina.com hosting pro-vider|
|SAS WP MEDIA||47 rue Duquesne, 69006 Lyon, France||Image compression|
|IgnitionOne Deutschland GmbH||Leonrodstraße 52, 80636 Mu-nich, Germany||User profiling for lead generation|
|BE-terna Business Solu-tion GmbH||Nußdorfer Str. 4, 88662 Über-lingen, Germany||CRM implementation partner|
|Microsoft Corporation||One, Microsoft Way, Redmond, WA 98052, USA||CRM + Cloud Services (Azure) system provider|
|Salesforce.com, Inc.||One Market, Suite 300, San Francisco, CA 94105, USA||Marketing solutions service provider|
|Parx Werk AG||Badenerstrasse 125, 8004 Zurich, Switzerland||SalesForce Marketing Cloud implementation partner|
|Episerver GmbH||Wallstrasse 16, 10179 Berlin, Germany||Newsletter Marketing Software system provider|
|Digital River GmbH||Scheidtweilerstr. 4, 50933 Co-logne, Germany||Sale of software products|
|SECONDRED Newmedia GmbH||Peterstraße 5, 99084 Erfurt, Germany||Marketing services|
|Hetzner Online GmbH||Industriestr. 25, 91710 Gun-zenhausen, Germany||mybernette.com and chal-lenge.bernina.com hosting pro-vider|
|Unbounce Marketing So-lutions Inc.||Friedrichstrasse 68, 10117 Ber-lin, Germany||System provider for campaign landing pages|
|medienwerkstatt ag||Steinackerstrasse 8, 8583 Sulgen, Switzerland||Handling of inspiration customer magazine|
|Datatrans AG||Kreuzbühlstrasse 26, 8008 Zurich, Switzerland||Payment services|
|webtuning AG||Riedäckerstrasse 9, 8422 Pfungen, Switzerland||System provider for product registration|
|Google LLC||1600 Amphitheatre Parkway, Mountain View, CA 94043, USA||various marketing services|
In addition, we also use temporary cookies to enhance the user experience; these are stored for a specific length of time on your device. Should you revisit our site to make use of our services, it will automatically detect that you previously visited, what you entered, and which settings you selected so that you do not have to enter them again.
The data processed through the cookies is necessary to protect our legitimate interests for the aforementioned purposes as well as those of third parties in accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR.
5. Web analysis
a) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). By using Google Analytics, we want to ensure a needs-based design and the continuous optimization of our website as well as statistically capturing the use of our website in order to optimize our offer for you. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
Google Analytics uses "cookies", text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transmitted to and stored on a Google server in the USA. This website uses Google Analytics with the "_anonymizeIp()“ function. This means that IP addresses are processed in a shortened form so that it is not possible to relate them to a person. Insofar as a personal reference is included in the data collected about you, it is therefore immediately excluded and the personal data thus promptly deleted. Only in exceptional circumstances will your full IP address be transmitted to a Google server in the USA, and shortened there. In exceptional cases where personal data has been transferred to the USA, Google is subject to the EU-US Privacy Shield. https://www.privacyshield.gov/EU-US-Framework. Google has data centres throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.
Google will use this information on behalf of BERNINA to analyze your use of the website for BERNINA, to compile reports regarding website activity and to provide other services related to website and Internet usage (in particular functions for display advertising, such as remarketing, reports on Google Display Network impressions, DoubleClick Campaign manager integration and Google Analytics demographic and interest reports).
Under certain circumstances, Google may analyze your usage behavior over several end devices (PC, smartphone, tablet etc.) and evaluate it for BERNINA using so-called cross-device functions. For this, Google may link information generated by the respective end devices for the purpose of personalized advertising with other such data and with data from your Google Account, if you have a Google Account and your preferences are set to allow Google to link the browsing history to the Google Account and use information from the Google Account to personalize the advertising you receive.
You can prevent Google Analytics cookies from being stored on your computer by selecting the relevant settings in your browser. However, please note that, if you do this, you may not be able to utilize the full functionality of this website. You can also prevent Google from collecting and processing the data generated by the cookie about your use of the website (including your IP address) by downloading and installing the browser plug-in available from the following link: http://tools.google.com/dlpage/gaoptout.
As an alternative to the browser plug-in or in browsers on mobile devices, you can click the following link to set an opt-out cookie that will prevent Google Analytics data collection from this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will have to click this link again): Click here to set your opt-out cookie.
b) DoubleClick by Google
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google servers. We have no control over the extent and continued use of the data collected through the use of this tool by Google and therefore inform you to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the respective part of our website or have clicked on an ad from us. If you are signed in to a Google service, Google can link the visit to your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will detect and store your IP address. In instances where personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Google has data centres throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.
You can prevent participation in this tracking method in different ways: a) by changing the settings on your browser software accordingly. By suppressing third party cookies in particular, you will not receive any ads from third-parties; (b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://adssettings.google.com/?hl=en. When you clear your cookies, you will clear this setting as well; (c) by disabling interest-based ads from providers who are part of the self-regulatory campaign "About Ads" by using the link http://www.aboutads.info/choices. This setting is deleted when you clear your cookies. (d) by permanently disabling them in your Firefox, Internet Explorer or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin. We should point out that in this case, you may not be able to use all the features of this offer in full.
The legal basis for the processing of your data is Art. 1, clause 1 lit. f of the GDPR. Further information about DoubleClick by Google can be found at https://www.doubleclickbygoogle.com/ and http://support.google.com/adsense/answer/2839090, as well as Google's general data protection policy: https://policies.google.com/privacy?hl=en. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
c) Google Tag Manager
BERNINA uses Google Tag Manager, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Using this service, website tags (tags are small code elements on the website that among other things, are used to measure traffic and visitor behaviors) can be managed via one interface. Google Tag Manager itself (which implements the individual tags) is a cookieless domain. Personal data is not collected through Google Tag Manager. Its sole purpose is to trigger other tags, which in turn may capture data. Google Tag Manager does not, however, have access to this data. If disabled at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.
The information under section 5. a) with respect to Google as a third-party provider shall apply mutatis mutandis.
6. Use of Social Media Links and Plug-ins
On our website, we use links to our social media profiles on Facebook, Instagram, Twitter, Google+, Flickr as well as YouTube in order to raise the awareness of the profiles of BERNINA.
These services are only included as links to the relevant social networks. No data can be transferred to the providers of the social networks if you do not click on the respective links. After clicking on the embedded links, you will be redirected to the page of the respective provider. Only then will user information be transmitted to the respective provider.
Addresses of respective providers and the URLs for their data privacy notices:
a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information about data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
b) Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA, further information on data collection: https://help.instagram.com/155833707900388.
c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter is subject to the EU-US-Privacy-Shield: https://www.privacyshield.gov/EU-US-Framework.
d) Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://policies.google.com/technologies/partner-sites?hl=en. Google is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
e) Flickr: Oath, Inc., Oath, Inc. 770 Broadway Fl 4 New York, NY 10003-9558, USA, further information on data collection: https://policies.oath.com/ie/en/oath/privacy/products/flickr/index.html.
f) YouTube LLC., 901 Cherry Ave., San Bruno, CA 94066, USA;
https://policies.google.com/privacy?hl=en. Google, the parent company of YouTube, LLC, also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
7. Integration of YouTube Videos
We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA ("YouTube"), in our online offer, which are stored on http://www.youtube.com and can be played directly from our website. The YouTube videos are integrated for the purpose of ensuring a comfortable user experience of the website. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
The YouTube videos on our website are all embedded in "enhanced privacy mode", which means that no data about you as a user is transferred to YouTube if you are not playing videos. Only when you play a video, will the following data will be transmitted to YouTube. There is nothing we can do about this data transfer.
By playing a video, YouTube receives information showing that you have accessed the corresponding subpage of our website . In addition, log data in accordance with section 2. a) of this policy is transferred. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your profile on YouTube, you must log out before visiting our website. YouTube stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising and to inform users of other social networks about your activities on our website. You have the right to object to the creation of this user profile and you must contact YouTube to exercise this.
8. Google Maps
On this website we use a service from Google Maps by Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA ("Google"). This allows us to show you interactive maps directly on the website and allows you to conveniently use the map feature. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
By visiting the website, Google receives the information that you have accessed the corresponding sub-page of our website. In addition, the data specified under Section 2. a) of this declaration is transmitted to Google. This happens regardless of whether Google provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your Google profile, you must log out before visiting our website. Google stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising. You have the right to object to the creation of this user profile and you must contact Google to exercise this.
More information on the purpose and scope of the data collection and its processing by Google can be found in the Google data protection policy. You will also find further information about your rights and settings options pertaining to the protection of your privacy: https://policies.google.com/privacy?hl=en. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. https://www.privacyshield.gov/EU-US-Framework. Google has data centers throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.
9. Data security
We use the wide-spread TSL (Secure Socket Layer) technology as part of site visits, combined with the highest level of encryption supported by your browser. We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. However, BERNINA cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.
10. Your Rights
You have the right:
To exercise the aforementioned rights, please send an email to firstname.lastname@example.org or send us a message to the contact details given in the Legal notice.
Right of objection:
If we process your personal data to protect legitimate interests within the meaning of Art. 6 (1) sentence 1 lit. f GDPR, then in accordance with Art. 21 para. 1 GDPR, you have the right to object to this processing for reasons that arise from your particular situation. You can object to the processing of your data for direct marketing purposes at any time and without reason, in accordance with Art. 21 (2) GDPR. In order to exercise your right to object, it is sufficient to send us an informal notification, e.g. via email to email@example.com.
Right of appeal:
If you believe that the processing of personal data concerning you violates the General Data Protection Regulation, then in accordance with Art. 77 of the GDPR you have the right to complain to a supervisory authority for data protection.